Example KDD applications

• Fraud detection: Identify fraudulent transactions
• Loan approval: Establish the credit worthiness of a customer requesting a loan
• Investment analysis: Predict a portfolio’s return on investment
• Portfolio trading: Trade a portfolio of financial instruments by maximizing returns and minimizing risks
• Marketing and sales : Identify potential customers; establish the effectiveness of a sales campaign
• Manufacturing process analysis: Identify the causes of manufacturing problems
• Experiment result analysis: Summarize experiment results and create predictive models
• Scientific data analysis: cataloging in surveys, basic processing needed before higher-level science analysis can occur, scientific discovery over large data sets.
• Intelligent agents and WWW navigation: model user preferences from data, collaborative filtering, advertising, etc.

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